Engage 26

Marketing and Gallery Education

This issue of the engage journal examines the current relationship between learning and marketing in gallery education. Some of the questions considered in this journal are: What are the implications of the ‘experience economy’ when applied to museums and galleries? Does gallery education need to be defended from market forces? How are education and marketing allied in different kinds of institutions? How does the need to generate income affect education? Do education and marketing use different languages?

The articles come together to explore the areas where marketing and learning conflict and where they co-exist well.

Contributors to engage 26 include: Helen Charman and Josephine Chanter of Design Museum; Rachel Escott, Creative Sector Communications and Audiences London; Elizabeth Fraser-Betts, October Gallery; Helen O’Donoghue and Philomena Byrne of IMMA; Emma Thomas and Ann Cooper of BALTIC; Gill Nicol, Arnolfini, Bristol; Zoe Renilson, The New Art Gallery Walsall; Jonathan Branson, Audiences Central; Katja Lindqvist, Lund University.

First published in 1996, the engage journal is the international journal of visual art and gallery education. Each edition of this twice-yearly publication focuses on a separate theme to form a definitive collection of work on all aspects of visual art and gallery education.

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